Buyer’s Language versus a Seller’s Language

When selling or looking to buy a listing, the verbiage used to describe the space matters. For example, if a seller tells the agent they love their home because

  • Seller’s Translation: It has been in the family for years. There are so many memories in every room.
  • Agent’s Translation: Comfortable living, well loved home. Ideal for raising a family.
  • Buyer’s Translation: Lots of room, but clearly well worn. Things probably need updated.

Words are important. There is no way to remedy these alterations in interpretation, but it is an agent’s responsibility to clarify as much as possible.

Photos, photos, photos. If the pictures online accurately represent the space, then the pre-conceived notions a possible buyer may have are clarified or debunked. Furthermore, instead of office assistant’s screening calls for possible showings, take the calls yourself in order to answer detailed questions on the listing. The selling starts at that moment.

Any other suggestions to help the language gap between buyers/sellers?

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Tim Hart

Bozeman Broker Group

www.athomeinbozeman.com

406.570.5730


  

 

3 commentsTim Hart • April 16 2012 08:58AM

Comments

Tim,

Certainly photos help. The obvious problem is that the photos (or lack of photos) only show the best parts of the home by definition, and a lack of photos could leave the prospective buyer thinking about what is being hidden. Even abundant photos can't replace a personal visit where they form their own opinion. That is where value is determined.

Posted by Brad Rachielles, REALTOR, CDPE, Upland, CA (CENTURY 21 Prestige Properties, Ca BRE# 01489453) over 2 years ago

Tim, this was a great idea for a post.  The appraiser and the inspector would no doubt offer two additional perspectives on the house.

Posted by Sharon Parisi, Dallas Homes (Keller Williams Dallas Premier Realty) over 2 years ago

Thanks for the comments Sharon and Brad!

Posted by Tim Hart, Broker (Bozeman Broker Group) over 2 years ago

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